Commissioned to design the branding for Inhabit Real Estate, a luxury firm specializing in coastal properties valued at over $1,000,000
My task involved creating a sophisticated and exclusive brand identity that captures the allure of coastal living. The branding elements, including the logo, color palette, typography and marketing materials, were meticulously crafted to reflect opulence, tranquility, and the connection to the coastal environment.
The goal of the branding was to position Inhabit as a premium provider of high-end coastal real estate, appealing to affluent individuals seeking unparalleled luxury in coastal areas.
The choice of a tropical leaf as the symbol to represent the Inhabit Real Estate brand carries several underlying meanings and serves to reinforce the brand's positioning in coastal luxury real estate.
Connection to Nature, Exclusivity and Rarity, Symbol of Growth and Prosperity
Tropical leaves are visually appealing and evoke a sense of relaxation and tranquility. This aligns with the desired lifestyle that coastal properties often offer, promoting a luxurious and serene living environment.
The selection of the sand, green, teal, and stone color palette was a deliberate choice aimed at capturing the essence of coastal living and luxury. Together, these colors create a harmonious blend that resonates with the target audience, conveying the coastal ambiance, luxury, and prestige that define the Inhabit brand.
